Our Founder
DaJon has always described himself as a “health-conscious” consumer and never imagined that he’d start an up and coming brand with his initial body butter when he started his career in the financial services industry 7 years ago.
He came up with the concept of Sheba Cosmetic during his time at Hampton University while pursuing his Bachelor’s in Business in 2017.
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Despite Shea Butter being a common raw resource, he had a vision that would elevate the raw materials into something that no other brand has been able to recreate in the level of smoothness and consistency that his formula shines best in.
The value of simplicity was his primary focus in the development of his proprietary body butter and he wants others to see that they can make their hygiene fit their lifestyles in a more holistic way.
We all know about the tricky terrain that the beauty and health industry can become for consumers, so DaJon aims to make that shopping experience more straightforward for the everyday consumer with Sheba Body Butter.
He’s always believed that no matter the gender, nationality, or age, that consumers should have the right to choose what makes their skin feel best and he believes that you will never go back once you try Sheba.
